The responsive web design or adaptive web design is a technique of web design and development that adapts the website to screen size, thus improving the user experience to optimize the site according to the device from being displayed. It is evident that the proliferation of smart mobile phones and tablets make it necessary to implement the adaptive design on websites. Mobile devices being the first means of accessing broadband internet in Spain. However, only 18% of companies have implemented responsive design on their websites until early 2015. More visits from users from mobile devices The increase in sales and use of smart mobile phones and tablets make responsive web design one of the keys to have a more significant presence in our competition and thus gain market share.
Advantages Of Responsive Design

There is no doubt, if people connect from their mobile or tablet, they will not turn on the computer just to visit your website. With responsive web design, you will get a higher number of visits.Higher conversion ratio and increased salesWith responsive web design, we improve the user experience of our website, obtaining a higher conversion ratio.

Improves visibility, SEO

Google has not been slow to realize the growing use of the Internet in mobile devices, so it gives a prominent place in the search engines for those webs optimized for mobile. In fact, the latest change in the search engine algorithm has benefited all mobile-friendly web pages, giving them a better position on those websites that are not yet optimized for mobile devices.

Saving time and costs

How will adaptive design keep time and costs? Well, leaving aside the need to design and develop a mobile version of our website and, therefore, the values that entail. As well as, saving us the time of maintaining two versions of the same web.

Improves the offline browsing experience

Responsive web design makes our content more accessible, allowing us to disseminate it through various devices. More and more content is being applied through web applications without an internet connection.

Five Web Design Tips For Web Designers
We are web design professionals, and we usually have contact with other designers and other professionals in the sector. This week we had a some of the meetings, and after discussing fascinating topics, we decided to leave here a series of tips that we can give to any web designer who is starting. We think they are pretty obvious, but sometimes, we forget the basics.
Mark The Objectives

This is very important when we are facing a web design project. You have to know what we are designing and developing a website for and what goals and objectives are pursued with that creation. Sometimes it is simple, educational support, on other occasions; the web is destined to capture user registration, in others it is essential that products are purchased, etc. You have to identify the objectives before getting into the matter.It seems very basic, but there are those who start designing websites for clients without having a clear briefing of this.

Follow The Rules And Trends In Web Design

This is very simple. Sometimes we want to emphasize so much that we end up crashing with the design of a website because we have forgotten the browsing behavior of the average user. You have to know what you wear, why and above all not remember that the basic principles of design are still equally valid for many trends that exist within the web design.